Scott McNicol, a Manchester entrepreneur, has transitioned from his start-up print business to focus on a burgeoning AI marketing firm.
- McNicol founded and sold Sastech, his print business, to a Yorkshire company specialising in retail office equipment.
- The entrepreneur expressed gratitude for the experiences gained from Sastech, recognising the need to advance into AI marketing.
- Harper, his new venture, has rapidly gained over 20 clients internationally, showcasing strong early success.
- Scott McNicol sees AI as a key component in changing traditional business approaches to lead generation.
Scott McNicol, based in Manchester, has successfully transitioned from his start-up printing business, Sastech, to focus on a promising new direction with an AI marketing firm. McNicol founded Sastech in 2020, a company that battled through the difficulties brought on by the Covid pandemic. Despite these challenges, the business became self-sustaining, eventually catching the attention of Commerce Business Systems, a Yorkshire firm specialising in retail office equipment, resulting in McNicol selling the business for an undisclosed amount.
Reflecting on his journey with Sastech, McNicol expressed his appreciation for the vast array of experiences he gathered while running the company. “Launching and managing Sastech helped me to develop into a well-rounded entrepreneur,” he remarked, highlighting the challenges and rewards associated with building the firm from the ground up.
Having sold Sastech, McNicol is now fully dedicating his efforts to his AI marketing business, Harper. Despite being established only a year ago, Harper has expanded quickly, now boasting over 20 clients across Europe, America, and Australia. The company has already announced significant partnerships in various industries, underscoring its early success in the market.
McNicol is enthusiastic about the potential of AI in transforming traditional business strategies. He sees the fusion of human expertise with advanced AI technology as a way to fundamentally change how companies approach lead generation. “With Harper, we see limitless potential,” he stated, eager about the future possibilities.
The transition from Sastech to Harper, although challenging, has been a natural progression for McNicol. The difficulties previously faced while leading Sastech have equipped him with the skills needed to navigate this new venture. He believes that growth stems from stepping beyond one’s comfort zone and trusting in the journey, a lesson he aims to embody as he continues to lead Harper towards success.
Scott McNicol’s journey from traditional printing to AI marketing exemplifies a forward-thinking approach to entrepreneurship.
