Following last year’s success, the flamingos are back to brighten this festive season.
- The Christmas campaign, featuring flamingos, will be visible nationwide from 1 November.
- A new toys campaign is set to start early festive shopping under ‘Haus of Flamingo’.
- A celebrity partnership with ITV aims to solve holiday shopping challenges for customers.
- The consistent campaign approach has led to significant boosts in brand recognition.
Following last year’s success, the decision to reintroduce flamingos into the festive campaign underscores the effectiveness of creative consistency. The colourful avian theme will be showcased across screens nationwide, starting from the beginning of November. It marks a strategic effort to capture the attention of audiences through familiar and engaging visuals.
Under the banner of ‘Haus of Flamingo’, the campaign introduces a fresh initiative with a new toys campaign aimed at kickstarting festive shopping early. This approach aligns with consumers’ growing preference for early shopping to better manage holiday expenses. Furthermore, it adds a playful twist to the holiday season by merging creativity with practical shopping incentives.
To further enhance the campaign’s impact, a partnership with ITV involving celebrities has been established. This collaboration is designed to engage customers more personally by addressing their Christmas shopping dilemmas. Such partnerships are increasingly popular in marketing strategies as they effectively leverage public figures to build rapport and relatability with consumers.
The previous year’s campaign, developed with creative agency The Gate, propelled a notable 22% increase in target customer consideration. As per the Chief Customer Officer, Jessica Myers, this year’s continued focus on branding and consistency has already shown a 12% rise in target customer consideration. By maintaining a reliable brand image and utilizing data-driven insights, significant improvements in brand attribution and customer engagement have been achieved.
The ongoing flamingo-themed campaign demonstrates the power of creative consistency in enhancing brand recognition and customer interaction.
