RM Williams, a renowned Australian brand, is making significant inroads into the UK market.
- The opening of a new store in Marlow, Buckinghamshire, marks their first expansion outside Australia since 2017.
- Major UK department stores Harrods, Selfridges, and Liberty will now stock RM Williams products.
- The expansion is bolstered by the recruitment of a new UK general manager, Karl Wederell.
- Rooted in a strong tradition since 1932, RM Williams brings its quality craftsmanship to a new audience.
RM Williams, widely recognised for its robust footwear and clothing, has strategically expanded its presence in the United Kingdom. The brand has unveiled its new store in Marlow, Buckinghamshire, marking a momentous occasion as the first shop to open outside Australia in several years. The Marlow store, situated at 46 High Street, spans 1,700 square feet and made its grand entrance on 10 October. This opening is part of a broader strategy to introduce the brand’s high-quality, handcrafted products to the UK market, which is renowned for its discerning consumers.
The brand’s products, now to be featured in major department stores like Harrods, Selfridges, and Liberty, reflect RM Williams’ commitment to expanding its reach and accessibility. The inclusion of these department stores signifies a strategic partnership aimed at embedding the brand’s products in luxurious retail settings, ensuring that a wider audience can appreciate the signature one-piece leather craftsmanship of RM Williams boots.
Paul Grosmann, CEO of RM Williams, expressed his enthusiasm for the UK ventures, remarking that the UK has long been part of RM Williams’ story. He highlighted Marlow’s unique charm, suggesting it perfectly complements the brand’s ethos. Grosmann described the new store as an impressive addition to their UK investment, destined to captivate those who value quality and authenticity.
Strengthening their operations in the UK, RM Williams has recruited Karl Wederell as the new UK general manager. Wederell, formerly associated with a luxury apothecary brand, brings valuable expertise to the team. His addition is anticipated to further solidify the brand’s position in the market, enhancing operational effectiveness and strategic execution.
With over two decades of presence in the UK, including stores in New Bond Street and Berwick Street, RM Williams is no stranger to the British market. The brand has leveraged over 90 wholesale partners across the country, underscoring its well-established distribution network.
The UK expansion of RM Williams signifies a promising chapter in its international growth, poised to captivate new customers with its esteemed craftsmanship.
