Asda unveils a festive ad featuring a gnome-themed storyline to save Christmas amidst a snowstorm.
- Two Asda employees express concern over road closures impacting Christmas preparations.
- A gnome’s nose is activated to signal help, rallying a group of gnomes nationwide.
- The gnome squad arrives at the store, turning it into a festive wonderland with various Asda products.
- The advert concludes with the gnomes embarking on Asda delivery vans as a special tune plays.
In the latest festive advertisement, Asda introduces a charming, gnome-themed narrative as a creative strategy to promote its Christmas offerings. The commercial begins with two employees, Maggie and Bill, facing a daunting snowstorm that has effectively shut down all roads between their location and Sheffield. Maggie’s concern is palpable as she questions how they will prepare the store for the holiday season.
Bill, with a stroke of genius, activates a gnome ornament by pressing its nose, which lights up with a signal. This signal is an urgent call to action for hundreds of gnome figurines scattered across gardens, pub shelves, and tower blocks throughout the nation. These gnomes are quick to respond, formulating a team ready to tackle the challenge.
This gnome task force, embodied by characters such as Max, Gnibbles, Gnorma, Gnicky, and Gnarla, descends upon the Asda store. Their mission is to transform the establishment into a vibrant Christmas setting, spotlighting a selection of Asda’s festive inventory. Notable items include ‘Exceptional’ quality mince pies, an eye-catching ombre sequin dress from George, penguin-themed bao buns, and a gingerbread gnome.
As dawn breaks, Max, the lead gnome, declares, “It’s time to go Gnome,” signalling their work is complete. The ceramic figures then embark on an Asda delivery van convoy, leaving the newly adorned store behind, ready to welcome customers for the festive period.
The advertisement wraps up with a playful adaptation of Chris Rea’s classic, with the lyrics tweaked to ‘Driving Gnome for Christmas’. The whimsical nature of this advertisement aligns with Asda’s track record of utilising gnomes as a popular theme over the years, evidenced by previous sales figures exceeding 100,000 festive gnomes. Their significance is further highlighted by their chief customer officer’s remarks, noting gnomes as a longstanding customer favourite.
Asda’s festive gnome ad cleverly intertwines creativity with marketing, ensuring a memorable start to the holiday season.
