Cool Blue, based in Newcastle, sees a 15% fee increase from new North East partnerships.
- The agency adds Teesworks Limited, Tyneside Cinema, and others to its client list.
- These new additions enhance Cool Blue’s standing in industrial, retail, and hospitality sectors.
- Long-standing clients like Harrogate Spring Water and GB Bank expand their collaborations with the agency.
- The agency continues to excel in regeneration projects and bespoke sectors with its strategic efforts.
Cool Blue, a renowned brand and communications agency headquartered in Newcastle, is celebrating a significant 15% increase in its annual fees. This growth comes on the back of a series of high-profile partnerships in the North East, notably including Teesworks Limited, Tyneside Cinema, Point North, and Middleton Grange Shopping Centre. These collaborations not only enhance Cool Blue’s client portfolio but also bolster its presence across the industrial, retail, and hospitality sectors.
Furthermore, Cool Blue has solidified its relationships with existing clients, securing expanded projects from notable partners such as Harrogate Spring Water, which is under the Danone umbrella, Barker and Stonehouse, GB Bank, and the North East Ambulance Service. The agency’s work with Danone is particularly noteworthy as it involves extensive strategic communications planning and the execution of consumer brand awareness campaigns.
The agency’s involvement in the Teesworks project, known as the UK’s largest freeport, underscores its expertise and leadership in regeneration and large-scale industrial projects. Victoria McCartney, an executive director at Cool Blue, highlighted, “These new partnerships reflect not only the expertise of our team but also the trust and relationships being built through our client portfolio. As we continue to grow and evolve, our commitment remains steadfast in delivering exceptional results by deeply understanding the unique needs and goals of each of our clients.”
In addition to broadening its client base, Cool Blue has diversified its offerings by welcoming The Heritage Wardrobe Company to its specialist interiors team. This move reinforces the agency’s capability to cater to niche sectors like bespoke manufacturing. Founded in 1999 by Managing Director Tanya Garland, Cool Blue operates from its main office in Newcastle, with additional branches in the Boho quarter of Middlesbrough and Soho Works in London. This geographic spread enhances its capacity to serve clients across the nation effectively.
The agency’s partnerships with highly respected brands and FTSE 100 companies have cemented its reputation as a leader in the brand and communications industry.
Cool Blue’s strategic expansions and robust client relations underscore its sustained growth and leadership in the communications sector.
