Amidst a festive frenzy, a creative advertisement aims to capture the imagination by enlisting a unique squadron of gnomes to ensure a perfect holiday season.
The advertisement opens with an intriguing scene: two employees, concerned about preparing their store for Christmas, peer into a heavy snowstorm. As they contemplate their predicament, an unexpected hero emerges. A gnome, seemingly ordinary, is activated by the touch of a button on its nose, glowing green to signal an army of gnomes nationwide to mobilize.
These ceramic figures, having grown popular over the years with over 100,000 sold in festive periods alone, become the stars of the mission. In a nod to classic action themes, these gnome commandos, each with distinctive names like Max and Gnorma, spring into action to transform the store into a Christmas spectacle.
The transformation includes showcasing various festive products, from mouth-watering mince pies to fashion items like the George ombre sequin dress. The gnomes work tirelessly through the night, ultimately leaving the store ready to embrace the holiday spirit.
As dawn breaks, Max, the chief gnome, declares, “It’s time to go Gnome,” signaling the completion of their mission. The team departs in delivery vans, leaving behind a store poised to welcome shoppers.
The advertisement closes with a clever twist on a Christmas classic, substituting traditional lyrics with “Driving Gnome for Christmas,” adding a whimsical touch.
David Hills, representing the retailer, explained that the choice of gnomes was a natural fit for their holiday campaign. He emphasised the aim to provide customers with an exceptional Christmas experience, centralising quality food, clothing, and home essentials in one place.
This inventive campaign, set to debut on television, marks a creative period where supermarket advertisements vie for consumer attention. By engaging audiences with a beloved garden figure, it not only delivers a festive message but also reflects the playful spirit of the season.
