Argos launches its 2024 Christmas advert with beloved mascots.
- Connie the doll and Trevor the dinosaur star in the festive campaign.
- The advert showcases Trevor’s rock star dream, performing a classic hit.
- The campaign is part of Argos’ ongoing “There’s More To Argos” platform.
- Director Michael Gracey brings the colourful and musical vision to life.
Argos has introduced its Christmas advert for 2024, bringing back popular mascots Connie the doll and Trevor the dinosaur. This festive campaign aims to demonstrate how the retailer is able to fulfil customers’ holiday wishes, no matter what they entail. The advert highlights a creative and musical fantasy, featuring Trevor living out his dream as a rock star.
In this whimsical scenario, Trevor performs his own rendition of the classic hit ’20th Century Boy’ by T-Rex. The scene is set upon a striking Marshall speaker landscape, with Connie, his best friend, cheering in the audience. This display is a vibrant and musical representation of the joy and excitement Argos aims to inspire during the Christmas season.
This latest campaign is an extension of the established “There’s More To Argos” branding, which was launched last year. It spans various media channels, including television, press, out-of-home advertising, social media, and special activations. Argos intends to keep its offerings at the forefront of festive shopping by showcasing an assortment of desirable gifts and products.
Laura Boothby, head of campaigns at Argos, expressed her enthusiasm about the return of Trevor and Connie, emphasising their role in spreading festive cheer. She stated, “Our customers love Trevor the dinosaur and Connie the doll, so we’re thrilled they’re back again to spread some festive fun and magic in such an energetic and upbeat way.”
Director Michael Gracey shared his experience crafting the advert, noting the delight in meshing Trevor’s rock star ambitions with Connie’s comforting presence. He remarked on the ability of the advert to resonate with the universal desire for the perfect gift, creating a storytelling moment that appeals to a wide audience.
The 2024 Argos Christmas advert artfully combines music and imagination to capture the festive spirit.
