Poundland is set to increase its £1 product range in response to recent tax changes.
- The discount retailer will boost its £1 or less product range from 1,000 to 1,500 items.
- Essential goods like milk, bread, and eggs will see price drops to £1 starting tomorrow.
- Fresh produce stands offering £1 apples and oranges will debut in over 520 UK stores.
- A third of Poundland’s core products will now be priced at £1, alongside festive deals for Christmas.
Poundland, a prominent discount retailer in the UK, is responding to the latest budget tax hikes by expanding its range of products priced at £1 or less. From tomorrow, shoppers will find a wider array of items, with the count rising from 1,000 to 1,500 across all UK locations.
In this strategic move, essential grocery items, including milk, bread, sugar, and eggs, are receiving significant price reductions. For instance, two-litre bottles of milk previously selling for £1.45 will now cost £1. Similarly, 800g loaves of Kingsmill or Brace’s bread, earlier priced at £1.25, and six free-range eggs, earlier at £1.50, will all be available for £1 each.
In addition to reducing costs on these staples, Poundland is launching fresh produce stands in over 520 stores nationwide. These stands will feature key items priced at £1, such as apples and oranges, aiming to provide customers affordable access to fresh produce.
Expanding beyond essential goods, the retailer is reducing prices on approximately one-third of its typical core range to £1 or less. This aligns with the company’s strategy to offer value across a broader spectrum of products, meeting customer demand for affordability.
Moreover, as the festive season approaches, Poundland has introduced its ’12 Deals of Christmas’, which includes various holiday essentials like LED lights and gift bags. This initiative highlights the retailer’s commitment to providing budget-friendly options during a time when many households are managing holiday expenses.
Poundland’s commercial director, CJ Antal-Smith, remarked on the initiative: “Most retailers look to re-focus customers on high price, big profit items at Christmas as customers splash the cash. While we have everything you need at Poundland for an amazing Christmas we’re not going to forget the importance of every day essentials that are the bedrock of every home’s cupboard and fridge.” She emphasised the significance of affordable staples, saying, “Amazing value milk, bread eggs and sugar will be every bit as important to customers this Christmas as they look to keep within their budgets.”
Poundland’s expansion of its £1 product range underscores its dedication to affordability amidst economic challenges.
