Poundland is increasing its product assortment priced at £1 after recent tax changes.
- The retailer will raise the number of £1 items from 1,000 to 1,500 starting 1 November.
- Key essential goods like milk, bread, and eggs will be consistently priced at £1.
- Fresh produce stands will be implemented in over 520 stores, featuring items such as apples.
- Poundland aims to maintain affordable essentials during the festive season while offering deals.
Poundland is set to expand its range of products priced at £1 from 1,000 to 1,500 across its UK stores, effective from 1 November. This move is in response to recent tax adjustments, aiming to support customers by keeping essential goods affordable.
From tomorrow, essential items such as milk, bread, sugar, and eggs will be available at the fixed price of £1. Specifically, customers will find two-litre milk reduced from £1.45, 800g Kingsmill or Brace’s bread cut from £1.25, and six free-range eggs decreased from £1.50.
In addition to these price adjustments, Poundland will introduce fresh produce stands in over 520 stores, offering £1 options like apples and oranges. This initiative aims to enhance accessibility to affordable fresh produce for consumers across the UK.
Beyond everyday essentials, around a third of Poundland’s typical product range will also see price reductions to £1 or less. This strategy extends to various seasonal items, aligning with the retailer’s efforts to provide value during the Christmas period.
Poundland’s commercial director, CJ Antal-Smith, remarked on the company’s approach: ‘Most retailers look to re-focus customers on high price, big profit items at Christmas as customers splash the cash. While we have everything you need at Poundland for an amazing Christmas we’re not going to forget the importance of everyday essentials that are the bedrock of every home’s cupboard and fridge.’
Poundland’s strategic pricing adjustments underscore its commitment to offering value and support to consumers amidst economic changes.
