Essity has chosen PR Agency One to spearhead its B2B communications in the UK and Ireland, focusing on enhancing brand presence and market leadership.
- The Manchester-based agency will work on elevating Essity’s profile across its prominent brands such as TENA, Tork, Cushelle, and Bodyform.
- Essity’s Communication Director emphasises the importance of this partnership in sharing success stories related to growth, sustainability goals, and investments.
- PR Agency One aims to secure media opportunities that align with Essity’s corporate values, spotlighting its commitment to personal well-being and sustainability.
- The collaboration seeks to strengthen Essity’s corporate narrative around tackling societal challenges and enhancing the quality of care through its products.
Essity has strategically partnered with PR Agency One to lead its business-to-business communications agenda in both the United Kingdom and the Republic of Ireland. This initiative comes as part of Essity’s efforts to amplify its positioning as a leading figure in the personal care and hygiene sector.
The agency, based in Manchester, is tasked with raising Essity’s profile across its major brands. Essity is renowned for brands such as TENA, Tork, Cushelle, and Bodyform. By bolstering its communications, Essity aims to solidify its market dominance while promoting its key visions and values.
According to Gareth Lucy, Essity’s Communications Director for the UK and ROI, the collaboration with PR Agency One is pivotal for disseminating news about Essity’s profitable growth, market share advancements, and its adherence to sustainable targets. His remarks reflect the importance of understanding the industry’s nuances and the audience’s needs, an area where PR Agency One has showcased proven expertise.
The partnership will enable PR Agency One to explore editorial prospects within trade and business publications, ensuring Essity’s corporate strategies and achievements are communicated effectively. Stephen Sanders, Associate Director at PR Agency One, highlighted the campaign’s focus on maintaining customer dignity and emphasised Essity’s role in promoting well-being and sustainability.
Sanders expressed gratitude for the chance to narrate Essity’s corporate journey, particularly its dedication to combatting period poverty and adapting products for elderly care needs. The campaign’s objective is to ensure that Essity’s efforts in advancing societal well-being and environmental responsibility are well-acknowledged and resonant with its intended audience.
The partnership between Essity and PR Agency One represents a strategic move to enhance Essity’s communication and reinforce its commitment to societal well-being and sustainability.
