Asda introduces a whimsical Christmas campaign featuring animated gnomes and a celebrated director to bring festive magic to Sheffield.
- The campaign presents five unique gnome characters who embark on a mission to prepare an Asda store for Christmas amidst a snowstorm.
- A 90-second advertisement will premiere on ITV, creatively set to the theme of the classic TV show ‘The A-Team’.
- The campaign includes a variety of promotional efforts across social media, in-store, and large sporting events throughout the year.
- Customers can purchase the specially created festive gnomes in stores from November 7, alongside a collection of Christmas items.
Asda has launched its Christmas campaign early this season, focusing on a delightful storyline led by animated gnomes. The campaign introduces five distinctive gnome characters as they come together to ensure the festive preparedness of an Asda store amidst adverse weather conditions in Sheffield.
The narrative centres around Asda colleagues Maggie and Bill, who find themselves in a snowstorm dilemma. In response, Bill activates a special ‘gnoming’ signal by pressing a gnome’s nose, rallying gnomes across the nation to assist. This creative tale is set against the backdrop of the iconic ‘A-Team’ theme, evoking nostalgia and adding an entertaining twist.
The animated advertisement, crafted by Havas and directed by the acclaimed Bryan Buckley, known as the ‘King of the Superbowl,’ aims to captivate audiences. Buckley’s renowned expertise is evident, having directed numerous high-profile US prime time commercials.
The gnomes’ mission is to create a winter wonderland within the store, featuring delectable holiday treats and a picturesque scene inviting for Christmas shopping. The hero characters, including a daring adventurer named Max and fashion-forward Gnicky, add distinctive flair and humour to the storyline.
Accompanying the advertisement are comprehensive promotional activities. Asda’s ‘Gnome of Christmas’ concept extends beyond the ad, appearing across various platforms. These include social media campaigns orchestrated by Born Social, public relations events spearheaded by Cow agency, and strategic appearances during major sporting events preempting the holiday season.
From November 7, customers can bring this festive spirit home, with the gnome characters available for purchase. They join Asda’s celebrated ‘Mrs Claus’ gnome, further enhancing the store’s Christmas offerings. The campaign aligns with Asda’s commitment to providing quality festive products at affordable prices, fulfilling all of a customer’s holiday shopping needs in one visit.
Asda’s gnome-themed campaign ingeniously combines festive charm and creative storytelling, promising a memorable Christmas experience.
