Freemans has collaborated with singer Sophie Ellis-Bextor for a festive campaign.
- The 30-second advert features Ellis-Bextor delivering gifts on a snowy street.
- A style squad, adorned in the latest winter fashion, accompanies her in the ad.
- Set to ‘Freedom of the Night’, the commercial debuted on social media.
- The campaign aims to promote early Christmas shopping to ease festive stress.
Freemans, the online department store, has enlisted the talents of singer Sophie Ellis-Bextor to front its 2024 Christmas advertisement campaign. The campaign is marked by a 30-second commercial where Ellis-Bextor is seen delivering gifts to families on a picturesque, snow-laden street. A style squad, wearing the latest seasonal fashion selections from the retailer, complements her presence in this festive narrative.
The advertisement is accompanied by the soundtrack of ‘Freedom of the Night’, adding a joyful and celebratory tone to the visual storytelling. The commercial made its debut across various social media platforms, capturing the attention of audiences and creating a buzz just in time for the festive season. Additionally, it is scheduled to be aired on television today, the 25th of October.
Richard Cristofoli, Freemans’ chief customer officer, highlights the early launch of the ad as a strategic move to encourage consumers to begin their Christmas shopping. He mentions, “Tis the season to start Christmas shopping. The two-month Christmas countdown is on and most consumers are starting early to spread the cost of the festive season.” This initiative comes with the promise of providing increased assistance and advice through their Style Squad, aiming to make finding the perfect gift more manageable for shoppers.
In Cristofoli’s words, “Everyone is extra busy at Christmas, so our new ad shows shopping early can take the pressure off.” The advertisement underscores the convenience offered by Freemans, emphasising the ease of having gifts delivered directly to one’s doorstep. While Sophie Ellis-Bextor herself won’t be making the deliveries, the assurance of finding the right gift at the right price is touted as a significant draw for consumers.
Freemans’ festive campaign with Sophie Ellis-Bextor seeks to inspire early shopping and bring Christmas cheer to its audience.
