Altrincham-based digital agency, Add People, partners with the Law Society, marking a historic collaboration.
- The partnership aims to enhance digital marketing knowledge among 200,000 legal professionals.
- A diverse range of content, including articles, podcasts, and webinars, will be developed.
- Leaders from both organisations express excitement and optimism about the collaboration.
- The initiative is seen as a critical step in navigating digital marketing advances for legal professionals.
In a pioneering move, Altrincham-based digital agency Add People has become the first marketing agency to partner with the Law Society. This collaboration is set to enhance digital marketing expertise among the nearly 200,000 legal professionals the society accredits. Through this partnership, Add People is committed to producing exclusive content tailored to address the unique challenges faced by those in the legal field.
The creation of a variety of materials, such as articles, webinars, and podcasts, is central to this partnership. These resources are designed to provide actionable insights and solutions to common digital marketing queries within legal practices. The aim is to bridge the gap between digital marketing needs and the legal sector’s evolving landscape.
Peter Marshall, chief marketing officer at Add People, expressed enthusiasm about the collaboration, stating: “We’re very excited to be the first marketing agency to partner with this prestigious organisation. The Law Society represents the highest standards of the legal profession, and we’re eager to deliver our expertise to their members, highlighting the importance of digital in the customer journey.”
Similarly, Fiona O’Mahony, head of partnerships and sales at the Law Society, noted the significance of this alliance. She articulated that this partnership not only aims to broaden members’ understanding of digital marketing but also to support the profession in adapting to modern demands. O’Mahony emphasised that the collaboration would strengthen their advocacy for improved professional standards and provide members with the tools needed to excel in a digital era.
This collaboration between Add People and the Law Society represents a significant evolution in digital marketing support for legal professionals.
