John Lewis partners with Made.com, a brand under Next, to introduce a new sofa showroom in London.
- The partnership features Made.com’s first showroom located in John Lewis’ Oxford Street store.
- Plans include expanding Made.com’s presence on John Lewis’ website and additional stores.
- This collaboration is a part of John Lewis’ broader strategy to grow its home furnishing offerings.
- The move follows a £6.5m investment in the Oxford Street store’s refurbishment.
John Lewis has launched a strategic partnership with Made.com, which is owned by Next, to unveil Made.com’s inaugural showroom in London. This exclusive collaboration places the new showroom within John Lewis’ flagship store on Oxford Street, offering customers an opportunity to experience Made.com’s range first-hand.
The partnership further aims to integrate Made.com’s products onto John Lewis’ online platform, enhancing accessibility and offering a broader selection to consumers. Additionally, the concessions are expected to spread to more John Lewis stores, marking a significant expansion for Made.com.
This alliance is part of John Lewis’ initiative to broaden its home furnishing portfolio through strategic partnerships. Recently, the retailer announced a concession with West Elm, continuing its streak of collaborations. These efforts underline John Lewis’ commitment to providing diverse, high-quality options to its customers.
John Lewis’ executive director, Peter Ruis, emphasised the renewed vibrancy within their stores, attributing this to substantial investments. “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores,” Ruis stated. This reflects the retailer’s focus on delivering exceptional quality, competitive pricing, and outstanding customer service.
The showroom’s opening coincides with a major refurbishment of John Lewis’ Oxford Street location, which has seen a £6.5 million investment. The revamp is part of ongoing efforts to enhance the shopping experience and retain the historic store’s relevance in a competitive retail landscape.
John Lewis’ collaboration with Made.com signals a strong commitment to enhancing customer experience through strategic partnerships.
