The Body Shop is making a strategic relocation of its head office to Brighton in an effort to realign its cultural values and operations.
- The relocation marks a significant change as the company consolidates offices from Littlehampton and London into a single location.
- Founded in Brighton in 1976, The Body Shop’s return reinforces its roots and commitment to values of diversity and creativity.
- The new office at Plus X Innovation hub is set to foster collaboration and drive positive societal change.
- CEO Charles Denton cites the move as essential for rebuilding and reimagining the brand’s future under new ownership.
The Body Shop is relocating its head office to Brighton, describing this as a ‘significant cultural reset’ under its new ownership. For decades, the company had split its operations between Littlehampton, West Sussex, and London, but it is now unifying these functions under one roof. This move reflects an operational consolidation and a symbolic return to where the brand began its journey back in 1976.
The decision to relocate to Brighton is not only about operational efficiency but also about reinforcing the core values of The Body Shop. Known for celebrating diversity, creativity, and embracing new ideas, Brighton represents an ideal location for a brand that puts strong emphasis on social and environmental consciousness.
The new head office will be situated near the University of Brighton at the Plus X Innovation hub, a place known for its community of forward-thinking businesses. The hub is dedicated to fostering innovation and positive change, aligning perfectly with The Body Shop’s mission to make a difference in the world.
Already occupying a self-contained office at the Plus X hub, The Body Shop has further room to expand, which could potentially bring more job opportunities to Brighton and its neighbouring areas. This strategic flexibility is critical as the company adapts to a future of growth and change, offering a base that supports its dynamic ambitions.
CEO Charles Denton remarked, ‘As we work to rebuild and reimagine the future of our brand, it’s essential we foster an innovative and collaborative culture to make this next stage in the journey possible.’ His vision underlines the strategic importance of this move as fundamental in re-establishing the brand’s relevance and continuity in the market.
Following a rescue from administration in September, orchestrated by a consortium led by British cosmetics tycoon Mike Jatania, The Body Shop has emerged with renewed focus and leadership. The relocation is part of a broader turnaround strategy entailing keeping 133 stores operational, spearheaded by leadership with experience from notable companies like Molton Brown.
The Body Shop’s move to Brighton signifies a pivotal change, balancing heritage with future aspirations.
