The Body Shop is relocating its head office to Brighton, marking a “significant cultural reset” under new ownership.
- Operations will be consolidated from Littlehampton and London to a single location in Brighton for the first time in decades.
- The new head office will be situated at the Plus X Innovation hub, promoting innovation with like-minded businesses.
- CEO Charles Denton highlights the move as crucial for rebuilding and reimagining the future brand, aligning with Brighton’s diverse culture.
- The relocation follows The Body Shop’s rescue from administration, with new leadership poised to keep 133 stores operational.
The Body Shop has announced a strategic move of its head office to Brighton, an initiative touted as a “significant cultural reset” aligned with its new ownership. The relocation consolidates operations from existing locations in Littlehampton and London, bringing functions together under one roof for the first time in decades.
This transition returns The Body Shop to its roots, as the original store was opened in Brighton in 1976. Since then, the brand has expanded to over 1,900 stores across 75 countries.
The new headquarters will be located near the University of Brighton at the Plus X Innovation hub, described as an eco-system nourishing innovation through collaboration among businesses dedicated to positive global change.
Currently, The Body Shop occupies a self-contained office within this hub and holds the potential to expand as its workforce grows, indicating future job prospects in the region.
CEO Charles Denton emphasised the importance of this move, stating, “As we work to rebuild and reimagine the future of our brand, it’s essential we foster an innovative and collaborative culture to make this next stage in the journey possible.”
Denton also remarked on Brighton’s vibrant youth culture, which celebrates diversity and creativity, aligning with the brand’s founding values of irreverence and new perspectives.
This decision comes in the wake of the company’s recent rescue from administration, a strategic acquisition led by British cosmetics entrepreneur Mike Jatania, which preserves 133 retail locations.
The relocation to Brighton is a strategic move, aligning The Body Shop with an innovative future while maintaining its historic roots.
