Gymshark unveils ‘Twists ‘n’ Sets’, a unique pop-up salon in East London for Black History Month.
- Open from 25-27 October, it offers a new inclusive space for textured hair and fitness needs.
- Visitors can book personalised sessions with hair experts and shop specialised products.
- The aim is to reduce fitness barriers linked to hair maintenance, specifically for black women.
- All salon appointments are already fully booked, reflecting high demand.
Gymshark is set to launch ‘Twists ‘n’ Sets’, a temporary hair care space in East London, focusing on inclusivity and accessibility. This event coincides with Black History Month, highlighting important cultural contributions while addressing unique hair care needs associated with fitness.
Scheduled to operate from 25th to 27th October at Hoxton Street, the salon offers more than just hair services. The collaboration with Ruka Hair brings an opportunity to engage with trichologists and enjoy quick styling options, catering to a diverse range of hair types with an array of brands.
Significantly, research indicates that 45% of black women are hesitant to attend gyms due to hair maintenance challenges. Gymshark’s initiative, including the Diffuse Sweat Headband, aims to dismantle these barriers, encouraging more inclusivity in fitness.
The introduction of a broader headband range follows its rapid initial sell-out, providing styles and colour options that suit individual preferences. Gymshark’s commitment to community feedback has driven these innovations, ensuring that function and style go hand in hand.
While walk-ins are possible for product shopping, the sold-out status of appointments underscores the project’s success and community interest. The anticipation surrounding ‘Twists ‘n’ Sets’ reflects a meaningful step towards inclusive fitness experiences.
‘Twists ‘n’ Sets’ is an important step in addressing hair-related fitness barriers, fostering inclusivity in the active community.
