John Lewis has completed a £6.5m refurbishment of its Oxford Street store, breathing new life into the shopping experience.
- The beauty hall has been expanded by 25%, now featuring 41 new counters and a vast range of brands.
- A dedicated fragrance hall now offers counters for luxury brands, enhancing the store’s appeal to high-end shoppers.
- Jewellery and home departments have seen significant upgrades, including new services and brand partnerships.
- A Waterstones bookshop is now part of the store, contributing to its comprehensive offerings for customers.
John Lewis has undergone a significant transformation with a £6.5 million investment into its Oxford Street flagship. This ambitious refurbishment aims to revitalise the shopping experience and reinforce the brand’s commitment to quality and service.
The beauty hall, a focal point of the upgrade, has been enlarged by 25%, making room for 41 new counters dedicated to both established and emerging brands. This expansion enhances the store’s ability to attract a diverse customer base. With a roster of 175 beauty brands including Clarins, Dior, and Charlotte Tilbury, customers are presented with an array of choices under one roof.
In addition to beauty, a new fragrance hall has been introduced, offering dedicated counters for luxury brands like Loewe and Maison Francis Kurkdijan. This section is specifically designed to cater to those seeking premium fragrances, adding a touch of luxury to the store’s atmosphere.
Further enhancement comes with the relocation of the jewellery department to the first floor. This space now includes 46 brands and introduces new services such as piercing and jewellery welding from Tish Lyon. These additions are tailored to provide more personalised services to customers.
The store’s home department has also seen a refreshing update, marked by new partnerships with brands like Ruggable and Made.com. This upgrade not only elevates existing room sets but also brings fresh options to shoppers seeking home improvements.
One of the more novel additions is the opening of a Waterstones bookshop within the store, providing customers with a leisurely space to browse books. This development rounds out the store’s offerings, making it a one-stop destination for various shopping needs.
John Lewis executive director Peter Ruis commented, “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores.” This statement reflects the renewed ambition and investment in maintaining customer loyalty through enhanced in-store experiences.
The refurbishment of John Lewis’s Oxford Street store sets a new standard for retail environments, promising an engaging and diverse shopping experience.
