Hallmark Branding and Moorland Business Development have merged to establish Dialled In, a new marketing agency in Sheffield.
- The collaboration leverages the strong working relationship between Brendan Hall and Josh Dickens, both former SMH Group executives.
- Their merger aims to provide integrated sales and marketing services responding to client demands for comprehensive solutions.
- Dialled In introduces ‘Commercially Minded Marketing,’ aiming to stand out in the marketing industry.
- The merger is driven by a shared vision and client demand, promising innovative solutions and greater returns.
Brendan Hall and Josh Dickens, both previously holding senior marketing roles at SMH Group, have once again joined forces to create a new marketing entity, Dialled In. Their combined experience and past collaboration provide a strong foundation for this venture.
The decision to merge came from the realisation that many clients require integrated sales and marketing functions. According to Brendan Hall, the move felt necessary as clients needed a more cohesive approach. ‘Whilst joining forces was always something we said we would do, now seems like the perfect time to get everything aligned on both sides and make it happen,’ he explained. This merger allows for a seamless transition and a broader range of services for their clientele.
Josh Dickens expressed enthusiasm about the merger, stating that it allows them to draw on their collective expertise to deliver innovative solutions. He highlighted the uniqueness of their approach by coining the term ‘Commercially Minded Marketing.’ This strategy differentiates Dialled In, providing an end-to-end solution that few agencies offer, aligning business development with marketing efforts.
By bringing together their businesses, Hall and Dickens aim to establish Dialled In as the leading commercial marketing agency in the region. They are moving forward with a shared goal to enhance client engagement through a holistic service offering.
The merger of Hallmark Branding and Moorland Business Development into Dialled In positions the new agency to deliver comprehensive and innovative marketing solutions in Sheffield.
