Mamas & Papas has reported a significant rise in sales, marking a period of distinct growth.
- Sales have increased by 7.1%, reaching £154.3 million, with a 27% boost in underlying profit.
- The expansion into new stores and existing UK concessions contributed to a 48% rise in sales.
- International growth has been observed with new concessions in Spain, Indonesia, and Thailand.
- Strategic focus on customer support and an expanded product range is underway for the festive season.
Mamas & Papas has achieved remarkable financial success over the last year, announcing a 7.1% rise in sales, totalling £154.3 million. The company has also experienced a 27% increase in underlying profits, now at £13.2 million, demonstrating the strength of their business model.
The high street nursery retailer has opened new stores and leveraged existing UK concessions with M&S and Next. This strategic move has led to a dramatic 48% increase in sales, as these channels have provided broader accessibility for their products.
CEO Nathan Williams emphasised the brand’s ongoing international growth, highlighting the establishment of 28 new concessions across Spain, Indonesia, and Thailand. Williams expressed enthusiasm for forming new international partnerships and saw considerable potential in uncharted areas within the UK.
According to Williams, last year’s success is partly due to significant investments in the brand and business. These efforts have resulted in profitable sales growth through both retail and ecommerce channels. The retailer is particularly excited about utilising enhanced data capabilities to better support parents through tailored offers and solutions.
In anticipation of the upcoming festive period, Mamas & Papas has increased its product line to include gifts and toys. This move aims to capitalise on what they expect to be their most lucrative Christmas trading period yet.
Mamas & Papas continues its strategic expansion and growth, paving the way for a significant presence both domestically and internationally.
