In a strategic move, Iceland has established two new concessions within the prominent Dublin stores of homeware and grocery retailer Dunnes Stores. This collaboration marks Iceland’s return to the Irish market, offering an extensive range of products to local consumers.
The partnership between Iceland and Dunnes Stores signifies a notable expansion for the frozen food specialist. By opening concessions in Dunnes Point Village and The Square Tallaght stores, Iceland aims to relaunch itself in Ireland, bringing a variety of more than 200 product lines to the table.
Through this venture, consumers will gain access to exclusive brands such as Myprotein, Sides, Slimming World, Greggs, Harry Ramsden’s, and TGI Fridays. This move not only broadens the product selection available to Dunnes customers but also introduces Iceland’s offering to a new market.
Expressing excitement about the venture, Iceland announced on LinkedIn, ‘From frozen favourites to everyday essentials, we’re excited to continue delivering high-quality, great-value products to our customers in Ireland.’ The launch reflects Iceland’s dedication to growing its brand presence and adapting to consumer needs.
Justin Addison, the International and Wholesale Director, confirmed the enthusiasm surrounding the partnership, stating, ‘We’re thrilled to be partnering with Dunnes Stores to give Irish customers the opportunity to shop our incredible deals across a range of everyday products, and our Iceland exclusive brands that have proven a hit with our UK customers.’ This collaboration is expected to cater to the demand for affordable, big-name brands among Irish shoppers.
Previously, Iceland had expanded its retail partnership with The Range, highlighting its strategic intent to enhance its retail footprint. Such initiatives indicate a robust approach in diversifying its market reach.
This development underscores Iceland’s commitment to re-establishing itself within the Irish market, strategically leveraging partnerships to introduce its popular brands to new consumers. The collaboration with Dunnes Stores represents a significant step in offering a diverse range of products at competitive prices.
