Explore Shuffle’s contribution to Manchester’s hospitality space with a £2.5m investment, effectively blending technology and sector growth.
- Shuffle’s app is a fresh approach, offering venues non-equity investment, paving the way for expansion and renovations.
- Consumers will enjoy varied cashback rewards through this innovative use of open banking data, enhancing their dining experiences.
- With 4,000 early adopters and significant cashback already distributed, Shuffle is making a noticeable mark.
- The company’s strategic partnerships are shaping Manchester’s hospitality landscape, with plans to expand to Liverpool soon.
The hospitality investment platform known as Shuffle is making waves with its recent announcement to infuse £2.5 million into Manchester’s dynamic hospitality sector. This move is part of a broader strategy to support the growth of local businesses by providing upfront investment without seeking equity, a decision that has sparked considerable interest among venue operators.
Shuffle’s new consumer app is a key element of this strategy. Utilising open banking data, the app offers customers randomised cashback percentages on their transactions, varying from 5% to a lucrative 100%. This innovative approach not only incentivises spending but also forms part of the repayment model for the initial investments made to the venues.
During its six-month test phase, Shuffle successfully engaged 4,000 users who collectively spent over £60,000, receiving approximately £22,130 in cashback, averaging a 37% return on spending. This pilot success has laid a solid foundation for the app’s official launch, promising substantial benefits for both consumers and businesses involved.
Shuffle’s partnerships are noteworthy, including collaborations with 16 operators in Manchester such as Diecast, Medlock Canteen, Trof, and Madre. Furthermore, their contributions are pivotal in launching eight new venues in the city, notably The Trading Route, which will soon open doors at the Manchester Goods Yard.
Jamie Scahill, co-founder of Manchester Union Brewery, expressed enthusiasm about this collaboration, highlighting Shuffle’s role in facilitating new openings amidst the challenges of the hospitality industry. Scahill stated, “It’s no secret that opening new concepts in our industry comes with challenges, and Shuffle’s innovative approach of providing upfront investment without taking equity has been truly refreshing.”
Looking ahead, Shuffle plans to extend its innovative app and investment model to Liverpool, targeting a launch early next year. This expansion signifies their confidence in the model and its scalability within other major UK cities.
Shuffle’s initiative marks a significant advancement in digital solutions for the hospitality sector, promising growth and transformation.
