Mattel faces a significant oversight with its new dolls’ packaging, leading to unintended website redirections.
- The packaging for Mattel’s latest film-inspired dolls directs users to an adult website instead of the intended domain.
- This error affects dolls related to the ‘Wicked’ movie, including prominent characters like Glinda and Elphaba.
- Mattel has issued an apology and instructed consumers on corrective actions.
- Retailers, including major ones like Target, have withdrawn the products pending corrections.
In an unexpected turn of events, Mattel, a giant in the toy industry, encountered a major packaging error with its new ‘Wicked’ movie dolls. The dolls, themed around a popular film adaptation starring noted actors such as Michelle Yeoh and Ariana Grande, unfortunately direct buyers to an adult website due to a misprint. Rather than leading to the intended wickedmovie.com, the packaging mistakenly lists wicked.com, causing a significant stir among consumers.
This blunder has affected a range of dolls associated with the ‘Wicked’ film, notably including characters like Glinda and Elphaba. Collectors and parents alike have reacted strongly, given that the incorrect web address leads to content not suited for children. The slip-up inadvertently connects buyers to an adult site featuring films like ‘Kenzie Loves Girls 2’ and other such inappropriate content. The adult domain has been active since 1994 and boasts over 25 years of so-called award-winning movies.
Responding swiftly, Mattel issued a formal apology, acknowledging the oversight. The company assured that it is taking comprehensive steps to rectify the misprint error. “Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the US, which intended to direct consumers to the official WickedMovie.com landing page,” a statement from Mattel clarified. They urged parents to ensure the misprinted website is obscured and offered their customer service as a point of contact for further guidance.
The ramifications of this packaging error have led to the dolls being pulled from shelves across several major retailers, including Target, Walmart, Macy’s, and more. The products, initially priced between $24.99 and $39.99, have even appeared on secondary markets like eBay for inflated prices, some reaching up to $800. Retailers have taken decisive action to prevent further distribution while Mattel works to resolve the problem.
This misstep serves as a crucial reminder of the importance of meticulous attention to detail in product marketing and distribution.
