The Prolific North’s annual ranking of PR agencies is out, spotlighting the top 50 leaders in the industry across the North of England.
- The 2024 list is rooted in comprehensive data analysis, with financials, headcount, and client backgrounds considered for the rankings.
- Citypress ascends to the top position, marking a significant shift, while Carousel PR breaks into the top 10 for the first time.
- Newcomers like Bottled Imagination make a notable entry, indicating a dynamic change within the industry landscape.
- The rankings reflect both stability and dynamic shifts, offering insights into the current and future direction of PR in the North.
The Prolific North’s Top 50 PR Agencies 2024 has been released, delivering a key benchmark for the public relations industry in Northern England. This longstanding ranking, now in its twelfth year, has grown into an essential guide for understanding the vibrant PR landscape of the region. The list is curated with the assistance of independent research agency Mustard, and it is based on detailed data such as financial performance, agency workforce, client lists, and privately disclosed information.
Citypress of Manchester has surged from third place to clinch the top spot, marking a noteworthy rise. As a private firm employing 110 individuals, Citypress serves high-profile clients like Aldi, Coca-Cola, and Primark. Meanwhile, Carousel PR, also based in Manchester, has entered the top 10 for the first time, landing in the tenth placement, showcasing the fluidity and competitive nature of the industry.
Highlighting the dynamism within the rankings, Bottled Imagination emerges as a significant new entrant at position 17. Recognised previously as an agency to watch, this Manchester-based PR firm adds fresh energy to the sector. Other agencies demonstrating significant movement include Hull’s Pace, Active Profile in Liverpool, and several Manchester and Leeds based entities that have ascended in the listing.
Overall, the top 10 sees minor reshuffling apart from these notable changes, maintaining a semblance of continuity amidst new developments. Agencies such as Viva PR, MTJ PR, and Truth PR have also made commendable gains, reflecting their strategic growth and competitive edge. Social media channels, particularly showcasing discussions under #PNTop50, are buzzing with industry reactions and insights.
The 2024 rankings remain anchored in a robust evaluation process. The inclusion criteria effectively sift through industry players based on their operational scale, financial health, and strategic client partnerships. This year’s list underscores a blend of consistency and innovation, with established firms holding their ground while emergent players rise swiftly, reflecting an evolving market.
The 2024 Prolific North PR rankings highlight evolving trends and the dynamic nature of the public relations industry in the North of England.
