This week, ASK BOSCO reveals its AI reporting suite at 2024’s Web Summit in Lisbon.
- The suite provides brands and agencies with instant reporting and custom dashboards.
- A focus on clarity and transparency aims to address reporting inefficiencies.
- The platform empowers teams with AI-driven insights for marketing optimisation.
- CEO John Readman highlights the ability to streamline data access and decision-making.
ASK BOSCO, the AI-enhanced analytics platform based in Leeds, unveils its latest AI reporting suite at Web Summit 2024 in Lisbon. This innovative platform is tailored for retailers, brands, and agencies, offering instant reporting capabilities, customisable dashboards, and a function to pose direct queries regarding data and metrics. These features are designed to meet the demand for greater clarity and actionable insights in marketing, as highlighted by recent research revealing that a significant proportion of marketers have shifted away from agencies due to inadequate reporting.
The new AI reporting suite promises to streamline data management by addressing prevalent issues like data fragmentation and inefficient reporting mechanisms. By consolidating all key metrics in one place, it allows every team member to make informed and swift decisions, thus eliminating the confusion often caused by disparate data sources. The suite’s benefits include a unified dashboard, the option for bespoke reports, access to over 70 ready-made reports, and an advanced AI-driven search tool.
Utilising AI insights, the platform helps businesses enhance their performance across various marketing channels, ensuring maximum return on investment for every currency unit spent. The customisable nature of the reports is instrumental in promoting transparency and strengthening relationships between agencies and their clients. This is supported by the suite’s capacity to adapt to specific business needs, covering areas from SEO and PPC to eCommerce.
John Readman, Founder and CEO of ASK BOSCO, commented on the challenges faced by many companies: “Many companies waste precious time navigating disorganised data across multiple platforms such as Google Analytics, Meta, and Shopify. Our AI reporting suite centralises all your essential metrics, with customisable options that fit your unique business needs, from SEO and PPC to eCommerce. With powerful AI search functionality, users can ask questions in plain language and get immediate, actionable answers – no more hunting through spreadsheets or disparate dashboards.”
He further noted the suite’s advantage in enabling organisations to design reporting processes tailored to their needs, removing uncertainty and aiding teams in reaching quick, informed conclusions by relying on a single, reliable data source.
The launch of ASK BOSCO’s AI reporting suite at the Web Summit represents a step forward in enhancing marketing analytics through innovative technology.
