This Christmas, Newsquest partners with NSPCC for a heartwarming campaign across 200+ titles.
- The initiative aims to bring hope to children through donations or gifts, combating abuse and loneliness.
- Childline, affiliated with NSPCC, expects a high volume of calls, with one every 45 seconds.
- A £20 donation can aid five children with counselling support during the festive period.
- Newsquest has bolstered the campaign with £6m in advertising, reaching 50 million monthly readers.
Local media giant Newsquest is collaborating with its charity partner, the NSPCC, to launch a special Christmas campaign. This initiative, spread across more than 200 regional titles, urges readers to contribute either financially or with gifts, supporting children in need during the festive season.
Throughout Christmas, the NSPCC’s Childline anticipates a significant increase in activity, with a child making contact every 45 seconds. The focus of these calls is distressingly not on holiday joys, but on addressing issues such as abuse, safety, and loneliness. This dire situation underscores the necessity for sustained support and intervention.
Readers are specifically encouraged to donate £20, a contribution deemed sufficient to help Childline provide counselling sessions for five children. This financial aid is crucial for maintaining the essential services that many children depend on to navigate their challenges during this time.
Sir Peter Wanless, CEO of the NSPCC, highlighted the scale of their service last Christmas, referencing over 5,500 counselling sessions conducted via phone and online. He noted the importance of their partnership with Newsquest, which plays a pivotal role in disseminating critical information about their cause through extensive media coverage.
Newsquest CEO Henry Faure Walker expressed his enthusiasm for the ongoing collaboration, aiming to maximise fundraising efforts to bring joy and relief to children this Christmas. The media group supports this mission by providing substantial advertising resources, worth approximately £6 million, ensuring the campaign’s visibility both online and in print.
Spanning 200 titles and reaching a digital audience of over 50 million monthly users, this campaign is strategically positioned to maximise public engagement and drive positive outcomes for vulnerable children.
The Newsquest and NSPCC Christmas campaign is a critical effort in supporting vulnerable children during the festive period.
