Lidl embarks on its own Christmas truck tour, taking inspiration from Coca-Cola’s famed holiday vehicle.
- The 20-metre, 15-tonne Freeway Christmas truck will visit nine UK cities this winter.
- Over 2,000 gift boxes featuring Lidl’s ‘middle aisle’ products will be distributed.
- Customers may receive £100 off food purchases and enjoy festive treats from the truck.
- Lidl’s initiative focuses on engaging communities by spreading festive cheer across the nation.
Lidl is set to make waves this holiday season by launching its own version of the celebrated Christmas truck, a concept popularised by Coca-Cola. This year, Lidl’s striking 20-metre, 15-tonne truck will tour the United Kingdom, visiting cities such as Dundee, Harrogate, Hull, Nottingham, Wolverhampton, Wrexham, Luton, Bournemouth, and Southampton. The festive tour is scheduled to kick off on 14 November and conclude on 1 December, promising a blend of holiday cheer and community spirit.
The truck will feature the branding of Lidl’s own Freeway cola label, a nod to the company’s branding strategy. During the tour, Lidl staff will distribute over 2,000 gift boxes filled with items from their renowned ‘middle aisle,’ known for offering a diverse array of intriguing products. This initiative is designed to entice visitors and foster a sense of excitement around the brand.
Furthermore, Lidl is offering certain customers a £100 discount on their food shopping as part of this festive endeavour. The truck will also serve as a platform to distribute festive foods, creating an opportunity for people to indulge in seasonal treats. This initiative is a reflection of Lidl’s commitment to making the holiday season special for the communities they serve.
Joanna Gomer, Lidl GB’s marketing director, expressed enthusiasm about the project: “Giving back to the communities we serve is really important to us, and our exciting new Freeway truck allows us to get right into the heart of them this year.” She encourages everyone to “look out for the Freeway truck on its tour and most importantly, come join the fun.”
Lidl’s Christmas truck tour exemplifies their commitment to community engagement and festive celebration.
