Asda has appointed Barney Burgess, a former Tesco director, as interim vice president of online.
- Burgess brings over 25 years of experience in retail and financial services.
- He will lead Asda’s online platforms and report to Chief Digital Officer Matt Kelleher.
- Burgess’s interim role will continue until David Devany joins as a permanent replacement in 2025.
- This move follows Andrew Staniland’s decision to join Morrisons instead of Asda.
Asda has taken a significant step in its online operations by appointing Barney Burgess as the interim vice president of online. Bringing extensive expertise from his years at Tesco and McKinsey, Burgess is expected to drive growth and efficiency across Asda.com and George.com. With his appointment, Asda seeks to maintain momentum until David Devany steps in as a permanent successor in 2025.
Barney Burgess, known for his substantial background in retail, consumer, and financial services, has worked at Tesco, where he was instrumental in launching their click and collect service. This experience is poised to benefit Asda significantly as he steps into his new role. At McKinsey, Burgess advised various online grocery businesses, which adds to his qualifications in enhancing Asda’s online presence.
In his new position, Burgess will report directly to Matt Kelleher, the Chief Digital Officer, ensuring strategic alignment with Asda’s digital goals. This role is critical in continuing Asda’s digital transformation and expanding its reach in the online market.
The appointment comes at a time of change for Asda. Andrew Staniland, who was initially expected to join Asda as a vice president, has shifted his plans to join Morrisons. This alteration in leadership plans has made Burgess’s role even more pivotal until the permanent appointment of David Devany from Iceland in 2025.
Asda’s strategic appointment of Barney Burgess underlines its commitment to strengthening its online operations amidst ongoing leadership changes.
