Claire House Children’s Hospice launches a multi-platform Christmas appeal voiced by actress Sue Johnston, highlighting her renowned warmth.
- The 2024 campaign, crafted by Liverpool-based Zut, showcases the hospice’s vital support for families in Merseyside, Cheshire, and North Wales.
- Viewers are taken on a virtual journey through Liverpool’s landmarks, meeting families benefiting from the hospice’s services, adding a deeply personal touch.
- Quotes from families, like Francesca Alfonso’s heartfelt sentiments about her daughter, underscore the campaign’s emotional depth.
- Zut’s impactful storytelling aims to inspire public support, with campaign ads rolling out across various media platforms.
The 2024 Christmas appeal by Claire House Children’s Hospice, featuring Sue Johnston’s distinctive voice, is set to make a significant impact. Known for her roles in acclaimed series like The Royle Family and Brookside, Johnston brings warmth and compassion to the campaign, echoing the hospice’s mission to support seriously ill children and their families in Merseyside, Cheshire, and North Wales.
Zut, a creative and production agency based in Liverpool, has produced a campaign that captures the essence of the hospice’s work. This year marks the fifth consecutive Christmas campaign collaboration with Claire House. The visuals include stunning 3D renderings of Liverpool’s iconic landmarks, transforming them into a magical winter wonderland. As viewers navigate this digital landscape, they meet real families who open up about their experiences at the hospice.
One family from Liverpool shares their emotional journey, featuring Francesca Alfonso who reflects on the uncertain number of Christmases she will have with her daughter, Sienna. She credits Claire House for making each Christmas special. Her poignant words, ‘We never really know how many Christmases we’ll have with Sienna, so we want to make every Christmas count. And Claire House makes that possible,’ resonate deeply with the audience.
David Pastor, CEO at Claire House, and Mark Hancock, MD of Zut, emphasize the importance of the campaign in raising awareness and funds. Pastor highlights how the quality of the campaign materials allows Claire House to reach more people and secure necessary funding. The inclusion of a realistic model of Liverpool would not have been possible without Zut’s generous support, he notes.
This year’s campaign incorporates social media, radio, and digital channels, broadening its reach. The combined efforts of Claire House and Zut aim to mobilise public empathy and financial assistance to ensure the hospice can continue its work throughout the festive season and beyond.
The ongoing partnership between Claire House and Zut continues to make a profound impact through heartfelt campaigns that drive awareness and support.
