Majestic Wine has unveiled its latest store in Plymouth, marking a new chapter in its expansion strategy. Situated within The Range’s head office, this opening is a significant addition to the retailer’s growing footprint.
The Plymouth store is the sixth location Majestic Wine has introduced this financial year. This development aligns with the company’s broader plan to extend its presence across various regions. In parallel, a new branch measuring 3,450 square feet has been launched in Solihull alongside recent openings in East Dulwich and Brentwood, Essex.
John Colley, CEO of Majestic Wine, expressed his enthusiasm about the Plymouth opening: “Plymouth is a city we’ve been targeting for some time as part of our expansion plans, so we are delighted to finally be opening our newest store here. Everyone at Majestic is looking forward to welcoming hundreds of new customers from the local community and sharing our award-winning wines and expert knowledge with them.”
Majestic Wine remains committed to the traditional retail experience, focusing on immersive, bricks-and-mortar outlets. The retailer has been investing heavily in this area, as highlighted by the recent store launches. This strategy is not just about increasing store count, but about becoming an integral part of local communities, especially during the festive season and beyond.
Furthermore, Majestic’s performance in organic wine sales has been noteworthy. The company reported a near doubling of sales in this category over the past year, exceeding their annual forecasts. This achievement underscores the growing consumer interest in organic products and Majestic’s ability to meet this demand.
Majestic Wine’s continued expansion demonstrates its commitment to enhancing the customer experience through physical retail spaces. As it solidifies its presence in key locations like Plymouth, the company is well-positioned to capture a broader audience and strengthen its market position.
