SmoothSale partners with The SEO Works to enhance digital strategies amidst growing competition.
- SmoothSale, a major player in the UK home-buying market, seeks to streamline and improve its SEO and Digital PR efforts.
- Increased competition in the digital space prompts SmoothSale to shift focus from paid ads to organic search.
- The SEO Works conducts a comprehensive audit to identify key areas for SEO enhancement on SmoothSale’s website.
- Leveraging award-winning techniques, The SEO Works aims to build a robust digital presence for SmoothSale.
SmoothSale, a prominent cash house-buying firm in the UK, has enlisted the expertise of The SEO Works to rejuvenate its SEO and Digital PR strategies, as well as provide essential website support. The company aims to expedite the home-selling process, eliminating traditional delays and uncertainties, with a transparent service that ensures clients face no hidden charges and receive payments within a week.
The competitive nature of SmoothSale’s market has driven the company to continuously explore digital marketing avenues. Previously, the focus was heavily on Google Ads, a strategy that, while effective, became increasingly costly due to rising competition. This challenge prompted a reassessment of their current approach, identifying organic search as a promising alternative. This strategic shift is intended to build a long-term, trust-based relationship with customers.
This realisation led SmoothSale to seek a digital agency with a strong background in SEO strategies. The SEO Works, known for its excellent track record, conducted a detailed audit of SmoothSale’s website, pinpointing critical areas where SEO improvements were necessary. Based on its findings, The SEO Works proposed a comprehensive plan involving SEO, Digital PR, and ongoing website maintenance as the best approach to achieve significant results.
Rob Harrison, Director of SmoothSale, articulated the company’s goals, stating: ‘At SmoothSale, our priority is always to make the home-selling process as quick and straightforward as possible for our customers. As the market becomes more competitive, we know it’s crucial to keep evolving. Partnering with The SEO Works gives us the opportunity to strengthen our digital presence, build trust with homeowners, and stay ahead of the curve.’
Aiming to lay a solid SEO foundation due to limited historical work in this area, the campaign will adhere to established best practices. The agency plans to craft high-quality content and implement a digital PR link-building strategy to bolster the site’s authority in search rankings. The technical web team will also make several changes to optimise search performance from the outset. Alex Hill, Sales Director at The SEO Works, expressed enthusiasm for the campaign, highlighting the agency’s excitement and readiness to boost SmoothSale’s digital standing.
SmoothSale’s partnership with The SEO Works signifies a strategic advancement in enhancing its digital footprint amidst a competitive market.
