Context Public Relations in Macclesfield has been assigned the SHARP Consumer PR account, strengthening SHARP’s market presence in the UK.
- Context will manage media relations and reviews to boost SHARP’s brand visibility, working alongside RTFM from Germany.
- SHARP Consumer is recognised for its innovative and affordable electronics, aiming to enhance everyday life through technology.
- Context has a history of successful campaigns for major tech brands, leveraging their experience in B2C communications.
- SHARP’s European Marketing Director, Kai Thielen, expressed enthusiasm about the new partnership aiming to strengthen brand communication.
Context Public Relations, based in Macclesfield, has been appointed to handle the UK public relations for SHARP Consumer, a global leader in televisions, audio, and e-mobility solutions. This collaboration with the German tech communications firm RTFM intends to enhance SHARP’s brand recognition and deepen market engagement across the UK.
Context is set to oversee a comprehensive programme that includes media relations and securing product reviews. The goal is to elevate SHARP’s brand presence and engage more effectively with its UK audience. SHARP Consumer has built a reputation for providing innovative consumer electronics that are both affordable and reliable, underlining their commitment to improving everyday life through advanced technology.
The selection of Context for this role highlights the agency’s established track record in the tech communications sector. Context has previously managed successful public relations campaigns for a number of high-profile tech brands, including Roku, devolo, CHERRY, and Aqara. Their expertise ranges from enhancing brand visibility to executing creative campaigns that resonate with tech-savvy audiences.
Jenni Livesley, Managing Director at Context, stated: “SHARP is a household name and we are excited to work with a brand synonymous with cutting-edge technology and quality. Our team’s depth of experience gives us a good perspective and solid foundations to make an impact for SHARP in the UK and we look forward to working with the team.”
Kai Thielen, Director of Marketing for Europe at SHARP Consumer, commented: “We are more than happy to have Context on board to further advance our brand and product communication in the UK and to convince the market of our brand and products. We are looking forward to working together on the challenges ahead.”
The partnership between SHARP Consumer and Context aims to effectively enhance brand presence and market engagement in the UK.
