Agencies from Northern regions and Scotland join the national IPA Advertising Unlocked 2024 event, engaging nearly 2,000 students.
- The initiative connects local schools with agencies, showcasing diverse career opportunities in advertising while highlighting agencies outside London.
- Students participate in interactive activities and creative challenges, offering insights into various advertising roles and industry practices.
- Since 2017, the event has seen participation from over 12,000 students, helping them understand the advertising sector better.
- Industry leaders like Josh Krichefski and Will Nevill emphasise the event’s role in inspiring the future generation of advertising professionals.
Agencies from the North and Scotland are part of a wider initiative meant to involve the younger generation in the expansive world of advertising. Nearly 77 agencies collectively engage almost 2,000 students through the IPA Advertising Unlocked 2024 programme. This event opens a window to the world of advertising for high school students, demonstrating its vast possibilities.
The event connects agencies with local schools, offering a glimpse into potential advertising careers. With events across 14 towns and cities in England, Northern Ireland, Scotland, and Wales, a significant portion of these participating agencies are situated outside the capital, London.
Students partake in various engaging activities such as developing Christmas campaign briefs, brand-related quizzes, and understanding different agency roles through speed networking. Moreover, copywriting, content creation, and animation masterclasses provide hands-on experience in these critical skill areas. Equally crucial are the career advice and CV-building workshops where students gain practical knowledge for their future.
Since the inception of Advertising Unlocked in 2017, more than 12,000 students have attended these open days held by participating agencies, which run practical experiences, from workshops and interactive discussions to tours and creative challenges. These experiences aim to provide comprehensive insights into the advertising world.
Josh Krichefski, IPA President & CEO, GroupM EMEA, lauds the initiative, stating, ‘Advertising Unlocked is a really special initiative, because of how it brings adland together to open doors for the next generation.’ Meanwhile, Will Nevill from The Gate reflects on his initial encounter with the advertising world during a past event, highlighting the importance of such exposure for school leavers.
The IPA Advertising Unlocked 2024 plays a crucial role in bridging the gap between talented youth and the advertising industry, nurturing future professionals.
