Fiona Laverick has joined Middlesbrough’s Outrank as the new search director, marking a significant step for the digital agency.
- With extensive experience in digital marketing, Laverick will lead Outrank’s growth initiatives and client success strategies.
- Previously part of Crafter’s Companion, she has a strong background in SEO, PPC, and multi-channel strategies.
- Laverick is enthusiastic about Outrank’s close-knit culture and focus on tangible client results.
- Outrank plans to expand internationally, with Laverick playing a critical role in this strategy.
Fiona Laverick has taken on the role of search director at Outrank, a prominent digital marketing agency based in Middlesbrough. Her appointment is envisioned as a key strategy for the agency’s enhancement of services and expansion. With a robust background in digital marketing, Laverick is expected to advance the company’s growth and provide exceptional results for clients across the United Kingdom.
Laverick’s career path demonstrates her expertise in leading comprehensive digital marketing strategies. At Crafter’s Companion, she was instrumental in managing multi-channel strategies that included SEO, PPC, and significant website development projects. Her experience in both in-house and agency settings has equipped her with a diverse skill set poised to benefit Outrank’s strategic goals.
Expressing her enthusiasm for joining Outrank, Laverick stated, “From my first meeting with the team at Outrank, I instantly knew this was a company I wanted to be a part of. What sets Outrank apart is its close-knit culture and commitment to delivering real, measurable results for SMEs.” Her focus will be on aligning digital strategies with technical development to maximise client success, streamline operations, and enhance client service.
Stephen Robinson, founder of Outrank, expressed confidence in Laverick’s abilities, noting, “Fiona brings a blend of technical and strategic expertise that will help grow our business. She has a genuine passion for creating strategies that drive measurable results and deepen client relationships.” Her leadership is anticipated to strengthen Outrank’s standing as a leader in the digital marketing sector.
Outrank’s ambitions extend beyond the United Kingdom, with plans for an international expansion to establish offices in the USA and the Middle East over the next five years. Laverick’s role will be pivotal in realising these aspirations, ensuring the agency’s strategies are aligned with its growth objectives.
Fiona Laverick’s appointment is set to significantly contribute to Outrank’s strategic growth and international expansion plans.
