Coopah, an innovative AI-powered running app, has successfully secured £1.5m in new funding.
- Esteemed athletes and business figures, including Alistair Brownlee MBE and Ricky Simms, back this financial round.
- Gareth Nettleton steps in as the new Chief Marketing Officer, bringing extensive experience from Strava.
- The fresh capital aims to enhance Coopah’s app functionality and expand its marketing reach.
- This investment effort underscores the app’s mission to combat physical and mental health challenges through running.
Coopah, a cutting-edge running application integrating artificial intelligence, has announced a substantial injection of £1.5 million in new funding. This significant financial milestone is championed by notable individuals such as professional athlete Alistair Brownlee MBE and renowned sports agent Ricky Simms.
The announcement coincides with the strategic appointment of Gareth Nettleton as Coopah’s new Chief Marketing Officer. Nettleton, who acquired significant marketing experience at Strava, is set to lead Coopah’s marketing strategies to a broader audience. His prior efforts at Strava significantly increased their user base to over 100 million athletes.
The funding will be directed towards scaling Coopah’s marketing initiatives, refining its core product, and spreading the benefits of running to a wider audience. The emphasis on enhancing the app includes the development of smarter, more adaptable training plans using AI, while also fostering a supportive community environment.
Coopah CEO Dan Strang has expressed enthusiasm about the app’s power to transform the running experience for the 500 million current runners and the many who start each day. “Bringing Gareth on board to spearhead this growth effort is an incredibly exciting moment for the business,” remarked Strang.
Gareth Nettleton highlighted the app’s potential to address global physical and mental well-being issues, stating, “Running is one of the things we believe can have a huge impact on that crisis. It is medicine for both body and mind.”
Jonathan Heilborn of Redrice Ventures, who led this investment round along with Active Partners and others, noted the team’s quality and the brand’s potential. The phrase “it’ll be a marathon and not a sprint” encapsulates the long-term vision for Coopah’s success.
This investment trail follows Coopah’s early financial backing from London Marathon Events in 2023, reinforcing its role as the official training partner of the TCS London Marathon. The app is accessible on major platforms for an annual subscription fee.
Coopah’s recent funding and leadership enhancement set it on a promising path to amplify its impact on the running community and beyond.
