The Drapers Awards 2024, often termed as the ‘Oscars’ of fashion, celebrated the industry’s best on 13 November.
- Top leaders in fashion retail gathered at the historical HAC in London for a night of recognition and celebration.
- Renowned comedian Josh Widdicombe hosted the prestigious event, bringing laughter and joy to the festivities.
- Awards were handed out in multiple categories, highlighting marketing excellence, innovation, and inclusivity.
- The night was a testament to the creativity, hard work, and vision present within the fashion retail industry.
The Drapers Awards 2024 marked its 33rd year with a glittering ceremony at the Honourable Artillery Company in London, attended by top names in fashion retail. This annual event has become synonymous with recognising excellence in the fashion industry, and this year it was no different.
The illustrious night saw comedian Josh Widdicombe as the host, injecting humour and charm into an evening that celebrated the achievements of individuals and companies alike. The awards represent the pinnacle of success in the fashion retail sector, bringing together hundreds of professionals to honour the finest efforts in the industry.
Awards were presented across a range of categories, celebrating both individual and team successes. George at Asda was recognised for its outstanding marketing campaign, ‘Uniform for the People,’ while Weird Fish received accolades for ‘The Outsiders’ campaign. In the realm of workplace excellence, Seasalt was awarded the Best Place to Work.
Innovation was at the forefront, with the Best Store Design award going to Yellow Octopus Circular Solutions for their collaboration with Lululemon in Paris. The Diversity and Inclusion Award, a category sponsored by DSV, was won by Primark, highlighting their commitment to making adaptive fashion more accessible and affordable.
Retail giants were not left out, with Marks & Spencer being named Retailer of the Year for companies with a turnover of over £100 million. Their contribution to the fashion landscape is well regarded, further underscoring the level of competition and success at the Drapers Awards.
The evening was a celebration of not just winners, but the entire fashion retail community. Liz Evans, managing director at George at Asda, was honoured as the Leader of the Year, recognising her leadership and impact within the industry. The Lifetime Achievement Award was given to Touker Suleyman, celebrating his long-standing contributions to fashion through his involvement with brands such as Hawes & Curtis and Ghost.
As the night came to a close, the awards highlighted the innovation, diversity, and dedication that drive the fashion retail industry. With the support of sponsors and the insights of a diverse panel of judges, the Drapers Awards remain a significant milestone in the fashion calendar.
The Drapers Awards 2024 successfully celebrated the creativity and achievements of the fashion retail industry.