Sainsbury’s is enhancing its convenience stores to offer a ‘Next Level’ shopping experience for customers.
- The improvement programme, initiated last weekend, will span several months focusing on optimising product selection.
- Evaluating the addition or removal of product lines, especially ‘dine in’ and ‘food-to-go’ options, is key.
- Sainsbury’s will also target optimal use of space in new and existing stores, including a new location at Edinburgh airport.
- This move is part of a broader strategy to be the top choice for UK shoppers, expanding space for food in high potential stores.
Sainsbury’s has rolled out an ambitious improvement programme to elevate the shopping experience in its convenience store network, aiming to deliver a ‘Next Level’ service. This initiative seeks to refine the product range across its outlets, determining which lines should be introduced or removed, with a particular focus on ‘dine in’ and ‘food-to-go’ offerings.
In the coming months, the supermarket giant will consider spatial optimisation, ensuring convenience stores make the best use of space to cater to busy, on-the-go customers. The effort involves a comprehensive range review that aligns with customer needs.
Furthermore, Sainsbury’s is actively expanding its footprint. As part of its annual convenience rollout, the grocer plans to open 20 to 25 new stores, including its first airport location at Edinburgh airport. This site will serve as a pivotal point in their expansion, intending to capture a new segment of travellers seeking quality food options.
The initiative ties into Sainsbury’s broader strategy to establish itself as the preferred food retailer. By reconfiguring store layouts and product placements, Sainsbury’s aims to increase the food selection in approximately 180 stores across a three-year plan, enhancing accessibility for customers. Notably, only 15% of its existing supermarkets offer their entire range currently.
Sainsbury’s strategic initiative is a pivotal move towards redefining convenience shopping for UK consumers.
