Lidl is set to surpass its initial investment goals in the UK food sector.
- The retailer plans to invest £21bn by the end of 2024, 40% more than originally intended.
- Lidl’s product range is largely sourced from British suppliers, emphasising home-grown goods.
- A new Grassroots Farming Conference will focus on important agricultural topics.
- Richard Bourns highlights the importance of supporting British agricultural partners.
Lidl is poised to significantly enhance its investment in the British food sector, with plans to allocate £21 billion by the close of 2024. This marks a substantial 40% increase over its original five-year target of £15 billion. The German discounter, in the past year alone, has channelled approximately £5 billion into various sectors. This effort underscores Lidl’s commitment to promoting British agriculture.
An impressive two-thirds of Lidl’s permanent product range is sourced from British suppliers. Products such as fresh milk, butter, eggs, cream, pork, chicken, and beef are exclusively British, highlighting the retailer’s focus on supplying quality domestic produce.
In February, Lidl will be launching a Grassroots Farming Conference aimed at strengthening its ties with farmers and tackling significant issues in the sector. This event will cover diverse topics including agricultural policy and mental health. Influential speakers like Alex Burrows of NACFT, Michael Kavanagh from Green Farm Collective, and Stephanie Berkeley of the Farm Safety Foundation will contribute their insights.
Richard Bourns, the Chief Commercial Officer of Lidl GB, expressed pride in the retailer’s strong partnerships with British suppliers that have evolved over 30 years. He noted Lidl’s commitment to being a reliable partner for farmers who deliver quality, home-produced food to its shelves. By continuing its investment in British agriculture, Lidl aims to help suppliers thrive and consistently provide popular British products.
Lidl’s strategic investment plan solidifies its role as a key contributor to the British food industry, fostering growth and sustainability.
