Iceland, the renowned frozen food retailer, has initiated a strategic collaboration by launching two new concessions within Dunnes Stores in Dublin.
This move denotes Iceland’s noteworthy return to the Irish retail market, establishing its presence in Dunnes Point Village and The Square Tallaght stores. The partnership enables Iceland to offer a diverse array of over 200 products, including exclusive brands such as Myprotein, Sides, Slimming World, Greggs, Harry Ramsden’s, and TGI Fridays, to Dunnes’ clientele.
In light of this development, Iceland took to LinkedIn to share its enthusiasm about the venture. The company expressed, “From frozen favourites to everyday essentials, we’re excited to continue delivering high-quality, great-value products to our customers in Ireland. We can’t wait to welcome you to our new concessions and showcase the expanded range we have in store!”
Justin Addison, Iceland’s international and wholesale director, articulated the company’s excitement, stating, “We’re thrilled to be partnering with Dunnes Stores to give Irish customers the opportunity to shop our incredible deals across a range of everyday products, and our Iceland exclusive brands that have proven a hit with our UK customers. Customers can enjoy a variety of big-name brands at affordable prices.”
This initiative follows Iceland’s recent expansion of its retail partnership with The Range, where it opened additional concessions and introduced new and exclusive products. Thus, the current move represents a continuation of the brand’s strategy to broaden its retail footprint and offer customers more choices at competitive prices.
The launch of Iceland’s concessions in Dunnes Stores exemplifies its strategy to strengthen its presence in Ireland and bring esteemed UK brands to Irish customers.
