Lidl is poised to surpass its initial investment target by 40%, reaching £21 billion in the British food sector by the end of 2024.
In an ambitious move, Lidl has dedicated £5 billion this year to further embed itself within the British food industry. This year’s investments have primarily focused on transforming two-thirds of its permanent product range to British-sourced goods, including staples such as fresh milk, butter, cream, eggs, pork, chicken, and beef.
Richard Bourns, Lidl’s chief commercial officer, reflecting on 30 years of Lidl’s presence in Great Britain, noted the significant achievements in building robust relationships with British suppliers. He stated, “One of the things we’re most proud of are the strong relationships we’ve built with British suppliers, who have grown with us over the years.”
With a firm commitment to supporting British farmers, Lidl continues to position itself as a reliable partner, ensuring the availability of quality, home-grown food across its stores nationwide. This is aligned with their strategy to underpin British agriculture and enable suppliers to thrive, thus consistently offering consumers their preferred products.
Earlier this year, Lidl’s pledge to the British free-range egg industry saw a £1 billion investment, demonstrating their long-term vision and support for local agriculture. Moreover, the supermarket chain is expanding its Grassroots initiative, intending to launch a Grassroots Farming Conference aimed at strengthening its connections with farmers across various sectors.
As Lidl marks its 30th anniversary in Great Britain, its increased investment in the local food sector exemplifies its strategic commitment to British agriculture, benefiting both suppliers and consumers alike.
