Sephora aims to bolster its presence in the UK by adding 20 new stores over the next two to three years.
- Sephora currently operates six stores in the UK, having re-entered the market last year.
- The company plans to open its next store in Liverpool One in spring, offering a diverse range of beauty products.
- CEO Guillaume Motte is optimistic about the brand’s UK success, noting improved competition conditions.
- Sephora’s expansion strategy includes both brick-and-mortar stores and enhanced online offerings.
Sephora is set to significantly expand its footprint in the UK, aiming to open 20 new stores within the next two to three years. This ambitious plan reflects the company’s commitment to enhancing its physical presence in a market that it had previously exited in 2005. The decision to re-establish itself with a considerable store count is part of a broader strategy to strengthen its market position.
At present, Sephora operates six locations in the UK, having made a notable return to the country last year. The retailer is preparing to unveil a new 6,727 square foot store in Liverpool One during the upcoming spring. This location will feature Sephora’s own-brand products alongside popular items from brands like Rare Beauty, Makeup by Mario, Haus Labs by Lady Gaga, and GXVE by Gwen Stefani.
The move to open a seventh store in Kent’s Bluewater shopping centre further underscores Sephora’s strategy to cater to UK consumers. CEO Guillaume Motte has expressed confidence in the brand’s ability to thrive, citing a more favourable competition landscape as a key factor. He told reporters, “We’re probably looking in the next two to three years to have at least 20 stores in the UK.”
Sephora’s re-entry into the UK market in 2022, and its subsequent expansion efforts, highlight a dual approach that combines physical retail growth with digital innovation. By enhancing both its brick-and-mortar presence and online channels, Sephora aims to capture a larger share of the UK beauty market, while catering to the evolving preferences of its customers.
Sephora’s strategic expansion in the UK signals a strong commitment to stake a significant presence in the British beauty market.
