Visitors to Co-op Live arena can enjoy a unique Squashies experience this November.
- Swizzels is hosting a Squashies zone from November 15th to 30th, offering free sweets and interactive games.
- Attendees can share selfies on a specially designed Squashies sofa, featuring the brand’s signature colours.
- The event coincides with performances by top global music and comedy acts, enhancing the entertainment offering.
- Swizzels aims to enhance visitors’ experiences with treats and chances to win more prizes.
This November, attendees of the Co-op Live arena are invited to explore a unique Squashies experience zone. Over the course of two weeks, Swizzels, the official sweets supplier, is setting up at the venue, offering fans a chance to interact with their beloved candy in a new and exciting way.
Running from November 15th to 30th, the Squashies zone provides not only a feast for the senses with thousands of free Swizzels Squashies, but interactive fun through a spin-the-wheel game. Adventurous participants stand the chance to win prizes, including coveted tickets to see other prominent global artists perform at the venue.
A highlight of the experience is the opportunity for guests to lounge on the first-ever Squashies sofa. Designed to encapsulate the signature pink and white hues of Swizzels’ Original Drumstick Squashies, the sofa is predicted to be a hit among visitors, inviting them to capture moments with loved ones in vibrant selfies.
The activation takes place against the backdrop of a bustling entertainment lineup. Over the two weeks, Co-op Live hosts a variety of music and comedy acts, amplifying guests’ experience by integrating this delightful Squashies encounter with world-class live performance.
Sarah-Louise Heslop, Swizzels’ Head of Marketing, remarked on the venture’s success, stating: “Our partnership with Co-op Live has been thriving, with Squashies ranking high in popularity. This experiential event is crafted to enrich the delight of music enthusiasts, offering them a candy-infused experience to accompany the entertainment.”
Since the inception of their collaboration with Co-op Live, Swizzels has made various Squashies flavours available for purchase at the venue, while also exclusively sharing personalised Love Hearts with performers. Patrons of the more exclusive sections of the arena can indulge further with Swizzels hampers, a collection of fan-favourite treats.
Swizzels continues to enhance the audience’s enjoyment at Co-op Live with sweet experiences and interactive fun.
