Hatch has embarked on a collaboration with London FA to promote grassroots football.
- The agency aims to launch the ‘London For All’ initiative for the next four years.
- A symbolic ‘pass’ event marked the beginning of this programme across social media.
- London FA plays a crucial role in nurturing football culture, with vast participation.
- The partnership highlights commitment to youth and diverse participation in football.
Hatch, a creative communications agency located in London and Leeds, has been appointed by the London Football Association (London FA) to lead the ‘London For All’ initiative. This four-year project is focused on enhancing grassroots football throughout London, with a comprehensive media plan already delivered by Hatch.
The launch event was symbolically started by the Mayor of London’s office, with representatives from each of the five key pillars of the strategic plan involved in a notable ‘pass’. This symbolic gesture was captured and shared extensively on social media platforms, creating widespread engagement and interest.
Founded in 1882, the London FA is a pivotal organisation in the city’s football scene, supporting over 950 clubs and 5,500 teams, which include 70,000 registered players. Among these participants, there are 30,000 youth players and 650 players with disabilities, highlighting the association’s inclusive approach to football.
Matt Peden, Hatch’s Managing Partner, expressed the agency’s passion for grassroots sports, particularly football, and enthusiasm for the new strategy, which aims to reach a new generation of football enthusiasts across the city. Paul Bickerton, CEO of London FA, echoed this enthusiasm, describing the partnership as a proud moment for the organisation as it reveals the results of extensive planning and consultation with its stakeholders.
The partnership between Hatch and London FA is set to invigorate grassroots football across the city, engaging a diverse community of players and supporters.
