The Australian bootmaker RM Williams is set to expand its presence in the United Kingdom, targeting affluent regions with new store openings.
- A new store in Marlow, Buckinghamshire, marks RM Williams’ latest expansion in the UK retail scene.
- The brand plans to enhance its presence with an upcoming store in Cambridge set to open by December.
- RM Williams’ popular products will soon be available at Selfridges, Harrods, and Liberty.
- The expansion aims to revive the brand’s international footprint, despite past production limitations.
The iconic Australian bootmaker RM Williams is executing a strategic move to broaden its market reach within the United Kingdom, specifically targeting affluent areas. This initiative reflects the company’s ambition to bolster its global presence by establishing retail outlets in key locations.
RM Williams inaugurated a new retail store in Marlow, located in Buckinghamshire, earlier this week. This development signifies the brand’s commitment to expanding its footing in the UK, recognising the strategic importance of this market.
As part of its ongoing expansion efforts, RM Williams has announced the opening of another retail store in Cambridge, scheduled for December. This move illustrates the brand’s proactive approach to capitalising on the UK’s luxury retail space.
Additionally, RM Williams’ renowned leather goods, including its Chelsea boots, are set to be stocked in prestigious department stores such as Selfridges, Harrods, and Liberty. This distribution strategy aims to increase the brand’s visibility among discerning shoppers.
The expansion into the UK market is both a bold and calculated step for RM Williams. According to the brand’s chief executive, Paul Grosmann, this initiative puts the company ‘putting a lot on the line’ as it strives to balance global relevance with maintaining its Australian heritage. Despite historical constraints in production, the company is determined to revive its international aspirations.
RM Williams’ strategic UK expansion signifies an ambitious effort to strengthen its international presence while staying true to its roots.
