Carat has secured its position as Kellanova’s European agency, demonstrating the strength of their long-term partnership.
- A comprehensive review confirmed Carat’s role in Kellanova’s digital media and data strategies.
- The collaboration aims to transform Kellanova’s brand experience across 28 European markets.
- Kellanova’s collaboration with dentsu CX agency Merkle continues alongside Carat.
- A significant takeover by Mars is anticipated for Kellanova, dependent on regulatory approval.
Carat has been reaffirmed as Kellanova’s European agency for media, digital, and data strategy following a competitive three-month review. This marks a continuation of their collaboration that spans 16 years, underscoring the mutual commitment to advancing digital transformation through media.
The agency’s dedicated efforts are expected to transform how Kellanova connects with consumers in 28 European regions, covering iconic brands such as Pringles, Special K, and Cheez-It. The strategic partnership aims to enhance customer interactions and drive brand growth in key markets like the UK, Italy, France, Spain, Germany, and Poland.
Besides Carat, Kellanova collaborates with dentsu’s CX agency, Merkle, to innovate its digital customer experiences in Europe. Paul Humphries, Kellanova Europe’s CMO, highlighted the impressive capabilities demonstrated by Carat throughout the pitch process, reinforcing their choice to continue the partnership.
Kellanova also stands at the brink of a significant corporate development, with a $36 billion takeover offer from Mars. This potential acquisition awaits regulatory clearance and could significantly influence the future trajectory of Kellanova’s operations in the snacking industry.
Carat’s reappointment by Kellanova signifies a strengthened alliance set to redefine media strategies across Europe.
