LUSSO has reaffirmed its collaboration with Journey Further, setting the path for continued growth in digital visibility.
- The partnership continues after notable increases in organic visibility over the past year.
- Journey Further will uphold its strategy of improving LUSSO’s commercial reach through organic means.
- Key product launches at LUSSO benefitted from enhanced visibility thanks to Journey Further’s efforts.
- The collaboration will now focus on boosting LUSSO’s brand presence to a global audience in 2025.
LUSSO, a prominent supplier of luxury bathrooms and homewares, has renewed its alliance with performance marketing experts, Journey Further. The partnership aims to sustain the growth in organic visibility achieved in the preceding year.
The collaboration saw impressive outcomes in 2024, driving a 141% increase in organic referring domain profiles and a 117% rise in non-brand organic traffic. Journey Further’s role was pivotal in enhancing LUSSO’s presence via SEO, PR, and content strategies. This included support for over 400 new product lines, such as Tiffany marble and Porcelain tiles, leading to significant visibility.
Crucial media coverage for LUSSO’s offerings was realised in reputable publications like The Times Luxx Magazine and ELLE Decor. During the past year, the heightened awareness underscored LUSSO’s commitment to quality and innovation.
LUSSO’s director of sales & marketing, Antony Mohan, expressed satisfaction with the partnership, noting that Journey Further aligns seamlessly with LUSSO’s brand vision. Mohan anticipates further success in 2025 as the brand seeks to expand its reach globally.
Paul Norris, Journey Further’s organic media director, commented on their strategic efforts, emphasising the doubling of LUSSO’s organic market share within the luxury living sector. Their goal for 2025 includes ambitious plans to extend LUSSO’s global brand presence.
The renewed collaboration between LUSSO and Journey Further sets the stage for an expansive growth trajectory in the global market.
