Ted Baker’s online presence has been revitalised with the launch of a new ecommerce website, marking a significant step for the brand.
- The newly launched site offers a wide range of menswear, womenswear, and accessories, catering exclusively to the UK market.
- Ted Baker’s new digital platform promises a refined shopping experience by focusing on sleek visuals and intuitive navigation.
- The brand’s transition to its new operating partner, United Legwear and Apparel, follows the previous operator’s collapse.
- Plans are underway to expand this refreshed online shopping experience to European customers in the near future.
In a bid to re-establish its online retail presence, Ted Baker has relaunched its ecommerce website in the United Kingdom. The updated platform features a curated selection of menswear, womenswear, and accessories, aimed at enhancing the shopping experience for its UK customers. Currently, the site is limited to the UK, with future expansion plans into Europe.
This move represents the first notable initiative by United Legwear and Apparel (ULAC), appointed by Ted Baker’s owner, Authentic, to oversee the brand’s online operations across the UK and Europe. This change in management comes after the previous operator, No Ordinary Designer Label, entered administration earlier this year.
A spokesperson for Authentic emphasised the transformation, stating, “The new site is designed to bring Ted Baker’s signature blend of British charm, style and sophistication into the digital space, offering customers an elevated and fresh shopping experience.” The focus is on delivering an immersive experience with a combination of sleek visuals and smooth navigation, ensuring ease of access to the brand’s popular categories.
With a commitment to bringing its renowned British style to a broader audience, Ted Baker has expressed plans to extend the site’s reach to Europe soon. This strategic expansion aims to strengthen the brand’s online presence beyond the UK market.
Ted Baker’s strategic relaunch of its ecommerce platform positions the brand for future growth and increased accessibility.
