Frasers Group introduces credit and loyalty options to Hornby Hobbies, offering benefits during the festive period.
- Customers can use buy now pay later options across Hornby, Scalextric, Corgi, Airfix, and Pocher brands.
- This initiative expands Frasers Plus’ reach to more than 20 retailers, including prominent names.
- The extension aims to provide greater choice and flexibility during shopping, especially pre-Christmas.
- Frasers Group and Hornby executives express optimism about enhancing customer shopping experiences.
Frasers Group has effectively broadened its credit and loyalty programme to include Hornby Hobbies, a renowned toy group. This expansion allows customers shopping with Hornby and associated brands like Scalextric, Corgi, Airfix, and Pocher to utilise Frasers Plus’ buy now, pay later options.
Currently, Frasers Plus’ credit offerings are accessed by over 20 retailers, solidifying its presence in the market. These retailers include not only Frasers and Flannels but also sites like LookFantastic, Myprotein, and Cult Beauty, showcasing its wide appeal and flexibility.
David Twigg, managing director of financial services at Frasers Group, stated, “Rolling out Frasers Plus with Hornby marks another exciting development for the group, and we’re pleased to be able to offer Hornby customers – and our existing Frasers Plus customers – even more choice and a more flexible shopping experience, especially in the run-up to Christmas.” This statement underscores the company’s commitment to enhancing customer convenience and satisfaction.
Hornby Hobbies, represented by their head of ecommerce Michael Manton, shared their enthusiasm: “With the introduction of Frasers Plus, we’re thrilled to offer our customers a flexible and rewarding way to bring home their favourite models and sets.” Manton emphasised the increased shopping freedom and convenience facilitated by this strategic partnership, particularly as customers prepare for the holiday season.
By integrating these credit options, collectors and hobbyists are encouraged to delve deeper into their interests, acquiring models and sets with increased financial flexibility. Manton added that the partnership does not only enhance convenience but also allows enthusiasts to engage more deeply with their passion across all associated brands.
The collaboration between Frasers Group and Hornby Hobbies marks a significant step in improving shopping flexibility for enthusiasts before the festive season.
