The Salford Lads’ and Girls’ Club faces the threat of closure, necessitating urgent fundraising efforts.
- A coordinated media campaign involving billboards, TV, and online ads aims to raise £250,000 by November’s end.
- Major contributions have come from media giants, offering free advertising space across key channels.
- Legendary figures and local entities unite in support, reflecting the club’s historical and cultural significance.
- The campaign has sparked wide-ranging support, showcasing a community’s effort to preserve a local treasure.
The Salford Lads’ and Girls’ Club, a historic institution founded in 1904, is on the verge of closure due to financial difficulties, with a pressing need to gather £250,000 to maintain operations. The club, deeply woven into the cultural fabric of Salford and British musical history, has been a pivotal space for many, including notable figures from The Smiths.
In response to the looming crisis, the North West media community has launched a comprehensive campaign. This remarkable initiative includes more than 140 billboard spaces donated by companies such as Clear Channel and JCDecaux. Additionally, digital platforms like Spotify and LadBible, along with prime-time television slots, have been offered at no cost to amplify the fundraising message: ‘Don’t let the lights go out.’
Through this unprecedented collaboration, the campaign aims to reach a wide audience, enabling instant donations via QR codes displayed on billboards throughout Greater Manchester and Salford. This effort underscores the community’s commitment to keep the club’s legacy alive.
The campaign’s strength is further evidenced by the support of a social film featuring club alumni, which premiered during a highly viewed time slot on Coronation Street, courtesy of ITV’s generosity.
In a symbolic gesture of solidarity, the Manchester Arndale Centre will dim its festive lights for one evening, drawing attention to the club’s plight and encouraging public contributions.
Expressions of gratitude have been echoed by club representatives, highlighting the collective resolve and generosity that have marked this campaign. Esteemed individuals and organisations have noted the club’s essential role in nurturing local youth and creativity for over a century.
With the help of media support, notable donations have also been made through a GoFundMe campaign, receiving contributions from diverse quarters including local businesses and musicians. This reflects an extraordinary collective rallying to save a cultural cornerstone.
To maintain momentum, the club has planned additional events, including a music exhibition and record fair, to engage the community and further fundraising efforts.
The combined efforts of the media, community, and supporters aim to ensure the survival of the Salford Lads’ and Girls’ Club, safeguarding its legacy for future generations.
