Currys is embarking on a significant digital transformation to enhance customer experience during peak trading periods.
- Electronic shelf edge labelling will be introduced to improve pricing accuracy across 100 stores in the UK and Ireland by the end of the financial year.
- Digital queuing systems are now available in 298 stores, aimed at reducing wait times for customers seeking assistance.
- Store opening hours are being extended by 1,800 hours to accommodate increased customer traffic during busy periods.
- The Order & Collect service has streamlined its collection window from 28 days to 10 days to better serve customer needs.
Currys, a prominent player in the retail sector, is undertaking a digital transformation aimed at improving customer experience during its busiest trading periods. As part of this initiative, the company will roll out electronic shelf edge labelling across all its stores. By implementing this technology in 100 stores in the UK and Ireland by the end of the financial year, Currys seeks to enhance pricing accuracy and product availability. This move is particularly significant for up to 60 stores that will undergo these changes ahead of the festive season, marking a critical time for retail sales.
In an effort to manage customer flow and minimise waiting times, Currys has introduced a digital queuing system across its 298 store locations. This initiative is designed to streamline the process of assisting customers and managing their expectations when speaking to sales associates. The implementation of digital tools aims to ensure a more efficient interaction between staff and customers, thereby enriching the overall shopping experience.
Additionally, Currys is extending its store opening hours by an additional 1,800 hours. This strategy is in place to accommodate the anticipated increase in customer footfall during peak periods, ensuring that customers have ample opportunity to shop at their convenience.
Further enhancing service efficiency, the Order & Collect service has reduced its collection timeframe from 28 days to just 10 days. This significant reduction is aimed at meeting customer demands for quicker service and greater flexibility, especially during the busy Christmas period.
Matthew Speight, Currys’ director of stores, is optimistic about these technological upgrades. “I’m looking forward to seeing the benefits that digital queuing will bring in terms of improving the customer experience in-store, especially at our busiest periods,” he stated. Speight also expressed enthusiasm about digital ticketing, highlighting its benefits in creating a smoother shopping experience for both staff and customers.
These digital enhancements mark Currys’ commitment to improving retail efficiency and customer satisfaction.
